Matt J. Duffy :: Thoughts on Journalism, Culture, and Life in Abu Dhabi

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Dr. Matt J. Duffy is an academic media scholar. An assistant professor of communication, Duffy teaches journalism, ethics and media law at Zayed University in Abu Dhabi, UAE. His academic work has been published in the Journal of Middle East Media, the Journal of Mass Media Ethics, and the Newspaper Research Journal. Duffy is writing the book "Media Laws of the UAE" for the Encyclopedia of Media Laws series. He received a Ph.D. in Public Communication from Georgia State University in the United States where he studied the use of unnamed sources in journalism. Duffy is an active member of the Arab-United States Association of Communication Educators, an organization that aims to improve journalism in the Middle East. He writes regularly for the Dubai newspaper Gulf News. Follow him on Twitter.

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Using Anonymous Sources Harms Credibility of News Industry

posted on November 2, 2009 at 9:57 am

New research shows unnamed sourcing lowers credibility for readers:

“Readers sometimes believe sources have a vested interest in being anonymous, and they may also interpret the use of un-named sources as reporter incompetence, according to the study. Either way, the result is lower credibility.

The researchers, Miglena Sternadori and Esther Thorson, examined how readers reacted to investigative news stories using anonymous sources, as well as how the designation of a story as an “award winner” affected believability.

Stories in which the source had a vested interest and stories in which the author did not explain the use of anonymous sources ranked lowest in terms of credibility. Stories in the “award winners” category had more credibility with readers.

Interesting because some earlier research wasn’t as conclusive.

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