Notice anything odd about this ad from Ralph Lauren?

As a blogger on Boing Boing noted, “Dude, her head’s bigger than her pelvis.” I hope for her sake that this image has been Photoshopped.

Apparently, Ralph Lauren doesn’t appreciate the criticism. They demanded Boing Boing remove the image, calling the reproduction a violation of copyright law. Here is the Web site’s response:

Copyright law doesn’t give you the right to threaten your critics for pointing out the problems with your offerings. You should know better. And every time you threaten to sue us over stuff like this, we will:

a) Reproduce the original criticism, making damned sure that all our readers get a good, long look at it, and;

b) Publish your spurious legal threat along with copious mockery, so that it becomes highly ranked in search engines where other people you threaten can find it and take heart; and

c) Offer nourishing soup and sandwiches to your models.


They’re right, of course. The legal precedents on the “fair use” copyright exception as well as fair comment and criticism provide plenty of cover.

I stand beside their right to publish and criticize this ridiculous ad, and I’ve sent a link of this post to Ralph Lauren to let them know how I feel.