Call it the South Park effect:

“‘South Park’ may have accomplished the impossible – getting Kanye West to check his ego. The Comedy Central show skewered the famously self-important rapper on its show Wednesday night, painting him as a narcissistic figure so out of touch with reality he couldn’t even take a (very politically incorrect) joke.

West’s love of himself and his work has been almost as integral to his image as his music: Just last year, he told The Associated Press that he was the ‘voice of this generation.’ Also recently, he was quoted as saying his greatest regret was not being able to see himself perform live.

Yet, on his blog Thursday, West appeared chastened, and ready to turn over a new leaf.

In typical all-caps mode, he wrote: “SOUTH PARK MURDERED ME LAST NIGHT AND IT’S PRETTY FUNNY. IT HURTS MY FEELINGS BUT WHAT CAN YOU EXPECT FROM SOUTH PARK! I ACTUALLY HAVE BEEN WORKING ON MY EGO THOUGH. HAVING THE CRAZY EGO IS PLAYED OUT IN MY LIFE AND CAREER.”

Perhaps Tom Cruise will renounce Scientology next.