The Project for Excellence in Journalism performed an interesting content analysis of “The Daily Show.” Fascinating reading — one of their main conclusions: That viewers can’t really be getting their news from the show because you have to be a news consumer to get the jokes.
Among the findings:
* The program’s clearest focus is politics, especially in Washington. U.S. foreign affairs, largely dominated by the Bush Administration’s policies in Iraq, Washington politics and government accounted for nearly half (47%) of the time spent on the program. Overall, The Daily Show news agenda is quite close to those of cable news talk shows.
* The press itself is another significant focus on The Daily Show. In all, 8% of the time was made up of segments about the press and news media. That is more than double the amount of coverage of media in the mainstream press overall during the same period.
* A good deal of the news, however, is also absent from The Daily Show. In 2007, for example, major events such as the tragic Minneapolis bridge collapse were never discussed. And the shootings at Virginia Tech, the most covered story within a given week in 2007 by the overall press, received only a cursory mention.
* Republicans in 2007 tended to bear the brunt of ridicule from Stewart and his crew. From July 1 through November 1, Stewart’s humor targeted Republicans more than three times as often as Democrats. The Bush Administration alone was the focus of almost a quarter (22%) of the segments in this time period.
* The lineup of on-air guests was more evenly balanced by political party. But our subjective sense from viewing the segments is that Republicans faced harsher criticism during the interviews with Stewart. Whether this is because the show is simply liberal or because the Republicans control the White House is harder to pin down.