The 97.5 million viewers who saw the New York Giants’ last-minute win over the New England Patriots made it the most-watched Super Bowl ever and second biggest event in American television history.
Only the ‘MASH’ series finale in 1983, with 106 million viewers, was seen by more people, Nielsen Media Research said Monday. Sunday’s game eclipsed the previous Super Bowl record of 94.08 million, set when Dallas defeated Pittsburgh in 1996.
This year’s game had almost all the ingredients Fox could have hoped for: a tight contest with a thrilling finish involving a team that was attempting to make history as the NFL’s first unbeaten team since 1972.
That’s a whole lot of people watching the same thing — especially given today’s media environment.