The new Pontiac G5 coupe will only advertise online:
It’s a “radical experiment,” said Mark-Hans Richer, Pontiac’s marketing director, conceding the effort won’t generate as much awareness as TV and other traditional mass media. But it’s a calculated risk, because Pontiac is targeting mostly younger men for the niche model. “We know where the bull’s-eye is,” he added, “so it’s easier.”
Interesting test of the effectiveness of new media.
Dr. Matt J. Duffy serves as an assistant professor in the School of Communication and Media at Kennesaw State University in Georgia, USA. He enjoys teaching the art of good journalism, a noble profession and powerful tool for social change. Duffy worked as a journalist for several news outlets including the Boston Herald and the Marietta Daily Journal. He now teaches journalism and media law.
Duffy's research focuses on international approaches to media law. Wolters Kluwer will publish the second edition of his"Media Laws in the United Arab Emirates" in 2017. He has published more than a dozen academic articles and writes occasionally for niche publications. Duffy enjoyed a visit to Pakistan in May 2016 as part of the Fulbright Scholar program from the US State Department. Since 2012, Duffy has served on the board of the Arab-United States Association for Communication Educators, an organization that aims to improve journalism in the Middle East. He also owns Oxford Editing that he started in 2007.
I built a boat in my garage. Click on the picture for the last update.
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