From Entreprenuer magazine, here’s a great recap of the top 10 marketing stunts of all time. I’d forgotten about this one:
In the morning, an ad appeared in The New York Times with a headline that read: “Taco Bell Buys the Liberty Bell.” The ad copy explained that Taco Bell was “pleased to announce that we have agreed to purchase the Liberty Bell, one of our country’s most historic treasures. It will now be called the ‘Taco Liberty Bell’ and will still be accessible to the American public for viewing. While some may find this controversial, we hope our move will prompt other corporations to take similar action to do their part to reduce the country’s debt.” It sounded logical, if distasteful. In another press release, Taco Bell helpfully explained that people had been “adopting” highways for years and that purchasing a national treasure was just a way of furthering that idea.