The headline on this AP story in the New York Times reads: “Rise in Consumer Optimism Confounds Analysts.” However, the story doesn’t feature one analyst who actually expresses dismay about consumer confidence numbers.

In fact it only quotes one expert, who says, “The improvement in consumers’ assessment of present-day conditions is yet another sign that the economy gained steam in early 2006 … Consumer expectations, while improved, remain subdued and still suggest a cooling in activity in the latter half of this year.”

So, where did the headline writer come up with that headline?

Perhaps the headline should have read: “Rise in Consumer Optimism Confounds NY Times’ Headline Writer.”

Would have been more accurate.