For some reason, whenever I look at advertisements I often try to figure out if they were created using fresh photography or stock photography. Many ads feature the latter as a far cheaper alternative. Advertising firms can buy CDs full of hundreds of photos that can be used for any advertisement. These photography companies take pictures of models in various poses and then get them to sign a waiver that says the picture may be used in any advertisement. I’m sure the models hope that their photo isn’t used for something embarrasing.

Unfortunately, the model in the picture below wasn’t so lucky.


Now, who’s the genius that designed this ad? Someone flipped through one of these stock photography books, saw this photo, and said, “Perfect!” I guess he couldn’t find anything that really worked, so he just picked a photo.

It’s like this model just lost Shirley Jackson’s lottery.