Good article in the WSJ about magazines leaning toward publishing full digital editions — complete pages that you flip through online just like the magazine.

For those who want to read electronically, pages can be turned with the click of a mouse. The editions give advertisers more options — old-school magazine ads or interactive pages that can include video or other moveable features. For publishers, digital editions can save on printing and postal costs.

This makes a lot of sense to me. Feels like a more complete experience reading it in this form, rather than clicking on a few links that look interesting.